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Direct to Consumer Prescription Drug Advertising

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AMA Calls for Halt on Prescription Drug Advertising to Consumers

The United States and New Zealand are the only developed countries that permit direct to consumer advertising for prescription drugs. The American Medical Association (physicians) notes that Direct-to-consumer advertising inflates demand for new and more expensive drugs, even when such drugs may not be appropriate. November 2015

Direct-to-Consumer Drug Advertising on Seniors' Health and Health Care Costs

The non-profit watchdog group Public Citizen provided testimony before the Senate Special Committee on Aging regarding the impact of drug companies' advertising directly to the consumer. Quote from Peter Lurie, MD's testimony: [On balance, we believe that the clearly demonstrated adverse effects of DTC advertising outweigh the still-undemonstrated, theoretical benefits of the advertising. Every country in the world has reached this conclusion, except the United States.] Well-footnoted. HRG Publication #1751, Sept. 29, 2005

Prescription Drug Advertising and Health Reform

Article in USA Today delves into the question about whether the US will continue to allow direct-to-consumer advertising of prescription drugs. It's big business at $4.3 billion in 2008 ad spending. By Theresa Howard, Aug. 10, 2009

Prescription drug advertising: Some advocate return to ban

Article by Stephanie Rodriquez, April 2005, while a student at the University of Florida

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