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Cancer Information – How Consumers Get Cancer Info

Find out how consumers get cancer information. Short 2-page summary on the Health Information National Trends Survey (HINTS) data, published by the National Cancer Institute shows that most people (68%) trusted cancer information from a doctor or health care professional, rather than from the Internet (19%). Yet regardless of trust factor, more than twice as many people actually used the Internet to search for cancer information, rather than being able to get the info from their health care providers. Data from 2008, published 2010, HINTS Brief #16, at A later HINTS brief (#39 published in 2019) found general consumers have greatest trust in health information from doctors or health professionals (94% had some or a lot of trust). Trust levels in government health agencies was 71%, and 64% in the internet. Definitions in Brief 39 may be different than in Brief 16. Finally, HINTS Brief # 46, published July 2021, examines digital tools to support Cancer survivorship.

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