“The Giant Awakens” is a classic report that addresses consumer demand for clinical quality. This report by VHA (now Vizient) was truly one of the most remarkable research reports in the field of consumers and healthcare quality. Given its date (2000 Research Series), it could be considered a ground-breaking classic. Although performance has improved in many areas since 2000, more leaders reading this report and asking some tough questions, can only help organizations improve at a faster rate. While the report is no longer available online, this summary is.